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Osram . LME 2018

An exhibition is an investment. It is a competition for attention so that each brand can showcase technology, foster relationships & generate new leads. For Osram, a strong sense of identity was important, due to its multitude of changes and different business units. A light box of information, innovation & content is suspended above for a strong brand image. Product installed in situ by application, and casual seating spaces - all designed to affirm Osram still leads, setting the bar high